we turn
challengers
into champions
A digital transformation consultancy + delivery partner that creates tomorrow’s market leaders
Who are Equator
To lead in tomorrow’s digital world, you need action today. Equator is guided by data, driven by design, and powered by technology to create experiences and platforms that quickly unlock digital value.
With over 25 years of expertise, we don’t just plan transformation—we deliver it. It’s about building sustainable, evolving tech, teams, and business models that keep you ahead. The future won’t wait - so let's take on tomorrow together.
Don't fight the old, build the new
Digital Transformation Services
We have the right people at hand to define, design and deliver transformative experiences for businesses of all stages of digital maturity.
Strategic Consulting
Create change. Deliver value. Drive impact.
We go beyond surface-level solutions to help you stay ahead. Our approach connects business goals with bold thinking to accelerate meaningful change that transforms digital operations.
- Digital Transformation
- Experience Strategy
- Service Design
- Data & AI
- Tech Strategy
Engineering & Technology
Delivering scalable, future-ready tech.
We build enterprise-grade technology that powers digital transformation at scale. From complex system integrations to cloud-first architectures, we create seamless, scalable solutions that drive efficiency, agility, and long-term growth.
-Advanced Application Development
-Architecture & Systems Integration
-Ecommerce & Cloud
-Content Management Systems
User Experience Design
Digital experiences that drive growth
We combine design, data, and technology to create experiences that make you stand out, increase acquisition, retention, and loyalty.
- UX design.
-CX strategy
-Service design
-CRO
-Prototyping & Usability Testing
Data Insights
Business success is data-driven
Implement smarter more intelligent models thanks to our dedicated forensic analysis and Machine Learning expertise.
- Website Analytics
- Business Insights
- Marketing Performance
- CRO
Connected Marketing
Stand-out, connected campaigns
Engage audiences with the most effective, integrated campaigns across all digital platforms.
- SEO
- PPC
- Content Marketing
- Media Planning & Buying
- Affiliates
- CRM
Innovation
Are you ahead of the curve?
Deploy smarter experiences faster than the competition with our dedicated Innovation Studio.
- Innovation Consultancy
- Artificial Intelligence
- Automation
- Machine learning
- Internet of Things
Insights that transform all types of business
Industries & Case Studies
It’s never been more critical to keep pace with ever-evolving expectations. Our in-house team has the sector experience, audience insights and understanding of pain points to bring the right ideas to the table.
Private Equity
Few Digital Transformation Consultancies can claim the level of expertise in Private Equity as Equator. From comprehensive Digital Due Diligence to full-service consultancy, we assist portfolio companies to digitise, transform and innovate to exceed strategic objectives. How can we create value for you?
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Wealth Management
We have created strategies, services and agile start-ups for major wealth management companies. These brands choose us for expertise that enables them to transform. Our knowledge of the sector makes us friction-free and fast-moving.
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Healthcare
From hospitals to healthcare services, pharmaceuticals to private healthcare, fitness to Fitbits, we empower healthcare, wellness and fitness brands with digital capabilities. More insight, better patient care, greater efficiencies and superior service - all driven by digital transformation.
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B2B
In the broad sphere of B2B, we help professional, commercial, engineering and logistics business modernise, digitise and build profitable transformation, helping improve efficiencies, deliver better service and become more agile.
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Insurance
We take the risk out of digital transformation in the insurance sector. We work across every line; health, pet, personal, commercial and specialist and have built client relationships that go beyond a decade. We've got you covered.
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Banking
Supporting some of the biggest banks, building societies and challenger brands in the UK and overseas, Equator has the acumen to digitally transform the entire banking landscape. From strategy to solution, marketing to middleware, we deliver for banking brands everywhere.
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Travel & Leisure
Over 100 travel & leisure brands have chosen Equator in the last 20 years. We know the sector inside out and have designed, developed, branded and marketed for hotels, cruises, travel agencies, holiday parks and more.
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Property
Whether you are a housebuilder, a housing association, estate or letting agent or commercial property business, we have the in-house expertise that will help you bring intelligent property services to life and market them profitably.
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Retail & Consumer
Retail and consumer goods have never been as fast-moving. And we're helping consumer-facing brands stay ahead. From fashion to food, cars to consumer services, we know how to deliver consumer appeal and make the tills ring.
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Technology
Technology businesses have a challenging task to stay ahead. Often the customer gets lost in the race to stay contemporary. We help technology businesses in multiple sectors from telecoms to aerospace deliver contemporary customer-focused solutions that are always future-proof.
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Energy & Utilities
From energy retail to networks, digital-first to distribution, water and telecoms, we help energy & utility brands shine. We have built for big six brands, helped launch challenger brands and created solutions for smart home and energy tech.
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Silver Partner
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Platinum Partner
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Gold Partner
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Premier Partner
Silver Partner
Silver Partner
Partnerships
Working with the best
To enhance our exceptional experiences, accelerate delivery times and maximise value, we work with digital leaders that support our vision of creating the businesses of tomorrow.
Opinions, Insights & Research
Wealth
Opinion Paper
From Protect and Pay to Predict and Prevent
Explore how AI and digital transformation are reshaping the insurance landscape. This paper examines strategies for transitioning from reactive protection to proactive prevention, optimising data usage, and balancing automation with human interaction.
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Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
Maximising M&A Value
Explore how Digital Transformation maximises M&A value by building scalable ‘landing zones’ that support buy-and-build strategies. Learn seven essential steps to drive growth, achieve operational synergies, and future-proof acquisitions through streamlined processes, customer-focused experiences, and technology integration for sustained success.
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Opinion Paper
Above & Beyond Your Consumer Duty
This opinion paper is designed to help businesses strike a balance between meeting Consumer Duty requirements and adapting to evolving customer expectations, and doing it all without strangling growth or profit margins.
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Opinion Paper
To ERP or not to ERP
High-growth PE-backed businesses have several growth drivers, including operational efficiency, digital transformation, M&A, talent, and leadership. The effectiveness of these drivers depends on the business's maturity in each of these areas. This paper aims to assist businesses in navigating between the challenge of choosing between ERP implementation and a data abstraction layer.
Learn MoreJust a few of the businesses we've helped transform
Clients
