Management buyout of an international digital commerce solutions agency
Equator was delighted to provide WestBridge with technology due diligence as they supported a management buyout of Tryzens, an international digital commerce solutions agency, marking the first investment from WestBridge III and an exit for Scottish Equity Partners (SEP).
For many years, Tryzens has cultivated a reputation for delivering end-to-end digital commerce strategies and solutions to global businesses with a digital-first approach. Tryzens collaborates with brands to optimise customer experience and growth through digital channels, and partners with technology vendors to streamline the implementation of merchant solutions. Its client portfolio includes leading brands such as Sweaty Betty, Cotton On Group and Treasury Wine Estates as well as technology vendors such as Klarna, Loqate GBG and Attentive.
Tryzens follows a customer-led and technology-agnostic approach to implementing business solutions, using both enterprise and headless architecture. It has deep technical and solutions expertise in Salesforce solutions and works with a broad range of platforms that include SAP, Adobe, and Shopify Plus to ensure its clients receive the best solutions that meet their digital experience, commercial, and operational needs.
Headquartered in London and with offices in Australia, Bulgaria, and India as well as launching a US presence, Tryzens partners with clients to deliver a global solution, from design and implementation through to delivery and 24/7 monitoring, support, and optimisation. The fundamental role that Tryzens plays in sustaining its clients’ continuous success ensures the cultivation of trusted long-term relationships.
We supported the transaction with comprehensive technology diligence covering scalability and resilience of systems, cyber security approach, tech team capabilities and forward roadmap.
WestBridge have set aside funds to support a strategic buy and build strategy. During the pre-completion phase, the two companies collaborated to identify a number of complementary bolt-ons and strategic initiatives to fuel growth.
Very best of luck to all involved, we wish you every success.