Accelerating growth and creating value
We specialise in using digital transformation to unlock growth and create value for PE-backed companies. Our team develops and implements digital strategies that align with your company's unique needs and digital maturity level. With 25 years of experience, our engagements have improved operational efficiency, increased revenue, and surpassed growth ambitions within the investment cycle.
Our Credentials
Enabling PE-Backed Companies to take on tomorrow
Challenges faced by PE-backed companies
Data
Enhanced Data Analytics and BI
We use advanced data analytics to transform raw data into actionable insights, giving businesses a cradle-to-grave view of their organisation. The power of enhanced data-led decision-making helps unlock growth and optimise performance across the board. To tackle the complexities of data integration, we provide expert guidance on deploying and managing big data solutions, ensuring that even companies with limited expertise can maximise their data utility without risk.
Design
Customer Experience Transformation
In today’s fast-evolving digital landscape, high-growth businesses must offer seamless experiences that match current trends and customer expectations. To design these experiences, we strategically integrate tech and data throughout the customer journey to drive growth and increase loyalty. We also implement robust metrics frameworks to measure the effectiveness of the enhancements, ensuring that improvements translate to business outcomes.
Engineering
Operational Efficiencies through Automation & AI
Operational efficiencies are crucial for an agile, data-driven and cost-efficient company. We collaborate with organisations to re-engineer their processes and seamlessly integrate systems like AI and automation to create a competitive edge and enhance profitability.
Engineering
M&A Platform Integration
A significant factor in a M&A strategy's success is the improved efficiency of integrating platforms and optimising processes. We specialise in these growth strategies and have a proven methodology that addresses the complexities of integration by offering tailored solutions that include cultural integration alongside system integration. Our experience tells us that human factors are as critical as technical ones are to success.
Change Management
Change Management for Improved Digital Adoption
Nearly 70% of private equity-backed companies fail to achieve their full growth potential due to ineffective change management. We collaborate with leadership to create and deliver inclusive strategies incorporating insights from all organisational levels. Our approach enhances grassroots-level buy-in and increases digital transformation.
Marketing
Marketing Efficiency and Optimisation
Optimising your digital marketing is crucial as you expand your customer base and develop new products and services. We develop marketing strategies tailored to meet PE-backed companies' unique challenges and opportunities. By aligning with your IM objectives, market dynamics, and competitive pressures, we transform marketing from a procedural task to a strategic asset. Our approach drives growth and optimises resources to create value.
25 years of digital transformation expertise
Sector Expertise
Healthcare Services
We assist top healthcare services like Millbrook Healthcare in digitalising their entire operations and bring savings to everyone.
Energy and Utilities
We've transformed brands and fueled growth for PE-backed firms, acquiring over 2 million energy consumers. No consultancy understands this sector like us.
Banking
From PE-backed Shawbrook Bank to Embark - we have launched powerful disruptors in the fast-changing banking & wealth landscape.
B2B
We release untapped value and add scalability for companies like the PE-backed HR platform, AdvisorPlus.
Wealth
We've developed brand propositions for leaders like AXA, crafting award-winning online experiences and delivering value for many insurance providers.
Insurance
We've developed brand propositions for leaders like AXA, crafting award-winning online experiences and delivering value for many insurance providers.
Some of our work
PE-backed businesses : Transformation Case Studies
Cairngorm Capital
Millbrook Healthcare
Millbrook Healthcare Group is an award-winning service provider, working mostly with NHS Trusts and local authorities. Supplying and servicing mobility and related equipment, they support thousands of patients across the UK through a network of local depots, and more than 300 vans.
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KSL Capital
Village Hotels
Over nearly fifteen years we’ve been consistently proactive and imaginative in our contribution to the growing business, addressing challenges and exploiting opportunities.
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Pollen Street Capital and BC Partners
Shawbrook Bank
Applying our full-service offering, we helped define a unique position and personality for this small, specialist independent bank, transforming the brand and its communications strategy.
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KSL Capital
Malmaison
We’ve worked with stylish hotel brand Malmaison for over seven years, using integration to combat the rise of online travel agents and building a website that genuinely reflects the brand.
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Limerston Capital
Advisor Plus
Replacing legacy systems with a fit-for-purpose ‘Workflow Engine’ and future-proofed platforms for an outsourced HR business based in the UK.
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Limerston Capital
Tili
Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.
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Private Equity
Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
Maximising M&A Value
Explore how Digital Transformation maximises M&A value by building scalable ‘landing zones’ that support buy-and-build strategies. Learn seven essential steps to drive growth, achieve operational synergies, and future-proof acquisitions through streamlined processes, customer-focused experiences, and technology integration for sustained success.
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Wealth Sector Webinar
Using Consumer Duty as a Growth Platform
Our panel of industry experts discuss the challenges and opportunities to meet consumer duty obligations whilst optimising processes and reducing costs.
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Opinion Paper
To ERP or not to ERP
High-growth PE-backed businesses have several growth drivers, including operational efficiency, digital transformation, M&A, talent, and leadership. The effectiveness of these drivers depends on the business's maturity in each of these areas. This paper aims to assist businesses in navigating between the challenge of choosing between ERP implementation and a data abstraction layer.
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Opinion Paper
AI: Unlock Value with a Pragmatic Strategy
Artificial intelligence isn’t going to disrupt your industry; it is already doing so. We’ve gathered expert insight to give you a better understanding of how to take that first crucial step.
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Opinion Paper
Building A Roadmap For Success
When should private equity firms roll up their sleeves and contribute to value creation in their portfolio companies?
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Opinion Paper
Why CPOs are essential for balancing efficiency and experience?
In this paper we discuss the importance of the Chief Product Officer as part of a digital transformation program. We look at their how to find one and how to get the best out of them.
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Transforming PE-backed companies for 25 years
Showcase PE-backed clients
Our experience transforming private-equity-backed companies covers businesses of all types and sizes. We've created innovative new brands, disruptive business models, more efficient digital operations and optimised customer relationships in both B2B and B2C environments.