Our consulting services have generated more than 2 million energy customers.
Utilities & Engineering sectors
Energy retail
With pressure on margins, energy retailers are facing new challenges from new, digital business models. We've supported SSE for over 10 years.
Utilities challengers
We have worked with, launched and digitally-enabled multiple disruptors in the sector. We branded, digitised and grew Spark Energy for over 3 years.
Equipment
Our digital solutions support the provision, installation and management of equipment to the utilities and engineering sectors.
Energy networks
Working with network operators like ScottishPower and SSE as well as emerging technology providers such as OVO's Kaluza means we're best placed to digitally evolve your operations and flexible eco-systems.
Water companies
The water industry is evolving to make the most of digital insights to optimise operations and add value to customer service. We help you take on tomorrow and stay up the C-Mex tables.
Energy tech
SMETS2 smart meters, IoT, Electric Vehicles and renewable energy are ushering-in a brave new world of connectivity. We're helping brands make the most of it.
Energy Services
Our expertise helps companies like Veolia and Weir Group more effectively deliver services to the energy industry.
Exploration, Production and Refining
Our work with SSE has enhanced the digital experiences for internal, b2b and b2c audiences.
Our Utilities and Engineering Credentials.
How we enable utilities & engineering brands to take on tomorrow
Utilities & engineering challenges
Strategy & consulting
Maximise efficiency, reduce cost to serve.
Strategic solutions that enhance experiences right where it's needed can make all the difference. Personalised videos that reduce churn and chatbots that seamlessly handle routine tasks like meter readings are just some of the tools we've created for utilities and engineering companies.
We've also built advanced Account platforms, PAYG apps and digital home move assistants that all cut cost to serve.
Production & Engineering
Increase loyalty and build multi-product sales
Bring your customers onto the right platform at the right time. Minimise churn with effective loyalty strategies, and make retention simple as customers approach the end of fixed-term tariffs.
We have developed solutions that have increased multi-product sales and created loyalty programmes with conversion rates of over 50%.
Brand & Content
Building stand-out brands of tomorrow
Our award-winning brand experts can help build energy brands stand out from the crowd. Help cut through the noise, attract new customers and limit the potential for churn with a strong brand proposition.
We have delivered multi-channel rebrands for Spark Energy, Tili and many more.
Data
Maximise payments and reduce bad debt
Create bills and statements that are simple to understand. Drive smart meter uptake with simplified tools. Provide every customer with a personal explanation of their payment plan.
We use data-driven thinking to optimise processes like micro-payments and collecting debt quickly with Milo - our digital debt support assistant.
Integrated Marketing
Integrated campaigns that cut through the noise
As well as developing appealing product and service propositions, our multi-disciplined marketing team deliver effective marketing campaigns that connect display advertising, PPC, SEO and affiliate channels to maximum effect.
We created multi-channel, award-winning marketing for SSE that delivered consistent growth and kept the comparison sites at bay.
Experience design
Drive growth and reduce costs with Omnichannel thinking
Beautiful websites that streamline sales are a given. Our experiences maximise sales, ensure compliance and reduce CPA by connecting lead generation, face-to-face, telephony and online sales channels.
We have designed, built and operated connected sales systems that have acquired over 2 million energy customers for multiple energy brands.
Some of our work that's transforming the utilities and engineering sectors
Utilities and Engineering: Transformation case studies
A powerful partnership
SSE
Since 2005, Equator has successfully handled over 250 projects for SSE business units, right across the UK and Ireland. Our sector expertise has helped this energy giant improve efficiency, enhance customer relationships and increase platform reliability.
Tili: Digital home move assistant
The world’s first virtual assistant for tenants
Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.
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Spark: Energy retail
Adding a Spark to the energy market
We created an entirely new brand for this challenger energy supplier - then built a chatbot that transformed customer experience and call-centre culture.
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NPL: Land regeneration
Transforming land, transforming brand
We defined and developed a brand hierarchy for the diverse group of land development companies making up the UK’s biggest brownfield regeneration business.
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Veolia
Bringing harmony to a complex world
How Equator helped Veolia share knowledge across diverse territories and sectors.
Gekko
An ambitious brand for an ambitious business
We repositioned an ambitious business working with some of the world’s leading technology brands – highlighting their success in connecting these brands with consumers.
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Weir Group
Precision engineering for digital
How we brought pinpoint accuracy to Weir Group's marketing and search optimisation
Learn moreOpinions, Insights & Research
Utilities and Engineering
Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
To ERP or not to ERP
High-growth PE-backed businesses have several growth drivers, including operational efficiency, digital transformation, M&A, talent, and leadership. The effectiveness of these drivers depends on the business's maturity in each of these areas. This paper aims to assist businesses in navigating between the challenge of choosing between ERP implementation and a data abstraction layer.
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Opinion Paper
Transforming Practices with a Pragmatic Approach to AI
Artificial intelligence isn’t going to disrupt your industry; it is already doing so. We’ve gathered expert insight to give you a better understanding of how to take that first crucial step.
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Opinion Paper
Building A Roadmap For Success
When should private equity firms roll up their sleeves and contribute to value creation in their portfolio companies?
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Opinion Paper
Transforming for Efficiency or Experience
We explore the struggle, between experience and efficiency, that many are currently wrestling with as they seek to digitally transform their organisations.
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Opinion Paper
Why a CTO is key to creating value in high-growth companies
We look at the CTO role and when to hire one, because acquiring key people at the right points in a Digital Transformation journey is an important pillar of success.
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Transforming utilities and engineering for 25 years
Showcase utilities and engineering clients
Our experience in the utilities sector covers businesses of all types and sizes. We've created innovative new brands, disruptive business models, more efficient digital operations and optimised customer relationships in both B2B and B2C environments.