Finding the perfect promotional partner
The challenge
Village Hotels, with their 33 stylish UK locations offering affordable accommodations and comprehensive amenities, needed to maximise the impact of their upcoming flash sale. The challenge was identifying and securing the right affiliate partner who could connect with bargain-hunting travellers while significantly boosting brand awareness across multiple channels.
Previous campaigns had shown promise, but Village Hotels wanted to substantially increase traffic and conversions by leveraging past learnings to select the perfect promotional partner for their time-sensitive offer.
Targeted tenancy with travel deal specialists
The Solution
Based on previous campaign insights, we identified Holiday Pirates - specialists in low-price travel deals - as the ideal affiliate partner for Village Hotels' flash sale. Our approach included:
- Securing an extensive tenancy package with strategic placements across Holiday Pirates' website, app, Facebook, and Instagram channels
- Leveraging our strong relationship with the publisher to secure complimentary newsletter inclusion, expanding the campaign's reach without additional cost
- Creating a promotional strategy designed to resonate with Holiday Pirates' deal-seeking audience who had previously responded well to limited-time hotel offers
Record-breaking flash sale performance
The Impact
The campaign delivered exceptional results across all key metrics.
This targeted collaboration demonstrates how selecting the right affiliate partner based on audience alignment and previous performance data can dramatically amplify promotional results. The campaign has established a valuable template for future Village Hotels flash sales, combining wide-reaching brand awareness with measurable revenue growth.