What travel & leisure brands should do during the COVID-19 crisis

The travel industry has been hit the worst by COVID-19

There’s understandably a great deal of consumer uncertainty right now. No one can be sure when the virus will be under control, so why would anyone book a holiday or any travel for the foreseeable future?

The effects of COVID-19 will be felt long after the lockdowns are lifted. The next few months aren’t going to be plain sailing for the travel industry, and there is very little we can do whilst lockdowns are in place. However, there will come a point when hotels, shops, bars and restaurants can safely reopen, and travel bans are lifted – so we need to plan for this now.